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updatedAt: 2026-10-02T19:07:17.000Z
agentTools:
  projectIndex: https://cloud.docs.tamr.com/llms.txt
---

# Enriching Records

<Callout icon="👋" theme="default">
  ### Limited Release

  RealTime data products are in limited release. Some functionality is still in development and is subject to change.  If you are interested in using these data products, contact Tamr Support ([help@tamr.com](mailto:help@tamr.com)).

  The new enrichment configuration options are available only for new RealTime data products.  The options are not available yet if Tamr has already enabled enrichment in your RealTime data product.
</Callout>

Depending on the type of data product you are using, you can use address, phone, and firmographic enrichment to improve and supplement your source and golden records.

**Address enrichment** is available in all data products.  This service provides powerful, accurate address matching, and returns a Google Place ID, location geocoding, and enriched address values. You can choose which types of addresses to enrich. &#x20;

**Phone enrichment** is available in all data products.  This service validates each phone number and adds new phone enrichment attributes to your records, while leaving your original phone number value untouched.  You can choose which types of phone numbers to enrich. &#x20;

**Firmographic enrichment&#x20;**&#x69;s available in the B2B Customers data product. You can choose to enrich your company data with referential company data from selected sources, including: Public Source, Companies House, GLEIF, S\&P Captial IQ, ROR, CMS, and NPPES.

**Dun & Bradstreet enrichment&#x20;**&#x69;s available in the B2B Customers data product. This separately licensed service enriches your company data with a DUNS number and data from the D\&B Data Blocks to which you are entitled.

**NPPES Provider Lookup** enrichment is available in the Healthcare Providers data product. This service matches your healthcare provider records against the NPPES registry, returning each provider’s NPI, license, contact, and address attributes.

Enrichment results are available on the 360 page. You can also choose to include attributes added by enrichment in **views&#x20;**&#x66;or curators and publishing.

Learn more about:

* [Address Enrichment Attributes](https://cloud.docs.tamr.com/tamr-cloud/docs/address-enrichment-attributes)

- [Phone Enrichment Attributes](https://cloud.docs.tamr.com/tamr-cloud/docs/available-phone-enrichment-attributes)

* [Firmographic Enrichment Attributes](https://cloud.docs.tamr.com/tamr-cloud/docs/available-enrichment-attributes)
* [Dun & Bradstreet Enrichment Attributes](https://cloud.docs.tamr.com/tamr-cloud/docs/dun-bradstreet-enrichment-1)
* [NPPES Provider Lookup Enrichment Attributes](https://cloud.docs.tamr.com/tamr-cloud/docs/nppes-provider-lookup-enrichment-attributes)
* [Adding and Running Enrichment in a Data Product,](https://cloud.docs.tamr.com/tamr-cloud/docs/copy-of-adding-and-adjusting-standards-in-a-data-product) including configuring golden record rules to prioritize results from enrichment sources as golden record attribute values.
* [Configuring Views for Curation and Publishing](https://cloud.docs.tamr.com/tamr-cloud/docs/configuring-views-for-curation-and-publishing) to include enriched attributes.

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