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updatedAt: 2026-08-07T18:38:02.000Z
agentTools:
  projectIndex: https://cloud.docs.tamr.com/llms.txt
---

# About Tamr Cloud

Tamr Cloud is an AI-native data mastering platform that creates clean, consolidated data products at scale.

# What is Tamr Cloud?

Tamr Cloud is a fully managed SaaS platform that uses an AI-native approach to solve data quality problems at scale. It creates clean, consolidated, and enriched data products from your source data.

## Key Capabilities

Tamr Cloud helps you:

* **Master data across systems** - Maintain a centralized index for data from multiple sources
* **Create golden records** - Build the single, authoritative version of each business entity
* **Ensure data quality** - Enable ongoing human review and curation
* **Operationalize pipelines** - Deploy data workflows at scale
* **Enable real-time operations** - Search, create, and update records against your System of Record

<Image
  align="center"
  src="https://files.readme.io/e8b9e6e7685ec9148bf653c8ec503f9107b3b0cf6eb7912f4c6433dcd34337de-tamrusecases.png"
  alt="Tamr Cloud use cases"
/>

## Data Products

Each Tamr Cloud data product includes:

* **Industry-specific schemas** (companies, healthcare providers, customers, etc.)
* **Built-in data quality and enrichment** services
* **Pre-trained AI/ML models** for deduplication
* **Golden record logic** for creating authoritative records
* **Persistent Tamr IDs** linking source records to golden records
* **Human review and curation** workflows

Use these data products to power analytics, BI tools, and other business applications.

## Real-Time Operations

With **Tamr RealTime**, you can search, create, and update records directly in the Tamr System of Record (SOR). See [About Tamr RealTime](https://cloud.docs.tamr.com/tamr-cloud/docs/about-tamr-realtime) for details.

## Why Choose Tamr Over Rules-Based Systems?

| Rules-Based Systems                                    | Tamr Cloud                               |
| ------------------------------------------------------ | ---------------------------------------- |
| **Developer-created rules** requiring constant updates | **Pre-built, purpose-trained** ML models |
| **Closed systems** with vendor lock-in                 | **Interoperability** with existing tools |
| **High cost** for adding new sources                   | **Easy onboarding** of new data sources  |

## Tamr IDs

Every mastered entity gets a **Tamr ID** - a unique, persistent identifier that remains stable throughout the mastering process. Use these IDs to join records across datasets and maintain consistency.

**Important:** Maintain stable primary keys in your source data to retain persistent Tamr IDs. See [Requirements for Source Datasets](https://cloud.docs.tamr.com/tamr-cloud/docs/requirements-for-input-datasets) for details.