---
updatedAt: 2026-09-17T20:25:49.000Z
agentTools:
  projectIndex: https://cloud.docs.tamr.com/llms.txt
---

# B2C Customers Match Labels

The following labels are returned in the response when searching for B2C customer records.

<HTMLBlock>{`
<table>
  <tr>
   <th>Label</th>
   <th>Description

   </th>
  <tr>
   <td>MATCH_GENDER

   </td>
   <td>The gender was a match.

   </td>
  </tr>
  <tr>
   <td>MATCH_NATIONAL_ID

   </td>
   <td>The national ID was a match.

   </td>
  </tr>
  <tr>
   <td>MATCH_FIRST_NAME

   </td>
   <td>The first name was a match.

   </td>
  </tr>
<tr><td>MATCH_FIRST_NAME_VARIANT</td>
<td>A first name variation (for example, a nickname) for the first name was a match.</td>
</tr>
  <tr>
   <td>MATCH_FAMILY_NAME

   </td>
   <td>The family name was a match.

   </td>
  </tr>
  <tr>
   <td>MATCH_DATE_OF_BIRTH

   </td>
   <td>The date of birth was a match.

   </td>
  </tr>
  <tr>
   <td>MISSING_NATIONAL_ID

   </td>
   <td>The national ID was missing.

   </td>
  </tr>
  <tr>
   <td>MISSING_DATE_OF_BIRTH

   </td>
   <td>The date of birth was missing.

   </td>
  </tr>
  <tr>
   <td>MISSING_GENDER

   </td>
   <td>The gender was missing.

   </td>
  </tr>
  <tr>
   <td>MATCH_EMAIL

   </td>
   <td>The email was a match.

   </td>
  </tr>
  <tr>
   <td>MATCH_PHONE

   </td>
   <td>The phone was a match.

   </td>
  </tr>
  <tr>
   <td>MATCH_PRIMARY_ADDRESS_LINE_1

   </td>
   <td>The primary address line 1 was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_PRIMARY_ADDRESS_LINE_1

   </td>
   <td>The primary address line 1 was a partial match.

   </td>
  </tr>
  <tr>
   <td>MISSING_PRIMARY_ADDRESS_LINE_1

   </td>
   <td>The primary address line 1 was missing.

   </td>
  </tr>
  <tr>
   <td>MATCH_PRIMARY_ADDRESS_LINE_2

   </td>
   <td>The primary address line 2 was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_PRIMARY_ADDRESS_LINE_2

   </td>
   <td>The primary address line 2 was a partial match.

   </td>
  </tr>
  <tr>
   <td>MISSING_PRIMARY_ADDRESS_LINE_2

   </td>
   <td>The primary address line 2 was missing.

   </td>
  </tr>
  <tr>
   <td>MATCH_PRIMARY_CITY

   </td>
   <td>The primary city was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_PRIMARY_CITY

   </td>
   <td>The primary city was a partial match.

   </td>
  </tr>
  <tr>
   <td>MISSING_PRIMARY_CITY

   </td>
   <td>The primary city was missing.

   </td>
  </tr>
  <tr>
   <td>MATCH_PRIMARY_STATE

   </td>
   <td>The primary state was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_PRIMARY_STATE

   </td>
   <td>The primary state was a partial match.

   </td>
  </tr>
  <tr>
   <td>MISSING_PRIMARY_STATE

   </td>
   <td>The primary state was missing.

   </td>
  </tr>
  <tr>
   <td>MATCH_PRIMARY_POSTAL_CODE

   </td>
   <td>The primary postal code was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_PRIMARY_POSTAL_CODE

   </td>
   <td>The primary postal code was a partial match.

   </td>
  </tr>
  <tr>
   <td>MISSING_PRIMARY_POSTAL_CODE

   </td>
   <td>The primary postal code was missing.

   </td>
  </tr>
  <tr>
   <td>MATCH_PRIMARY_COUNTRY

   </td>
   <td>The primary country was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_PRIMARY_COUNTRY

   </td>
   <td>The primary country was a partial match.

   </td>
  </tr>
  <tr>
   <td>MISSING_PRIMARY_COUNTRY

   </td>
   <td>The primary country was missing.

   </td>
  </tr>
  <tr>
   <td>MATCH_PRIMARY_FULL_ADDRESS

   </td>
   <td>The primary full address was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_PRIMARY_FULL_ADDRESS

   </td>
   <td>The primary full address was a partial match.

   </td>
  </tr>
  <tr>
   <td>MATCH_SECONDARY_FULL_ADDRESS

   </td>
   <td>The secondary full address was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_SECONDARY_FULL_ADDRESS

   </td>
   <td>The secondary full address was a partial match.

   </td>
  </tr>
  <tr>
   <td>MATCH_BILLING_FULL_ADDRESS

   </td>
   <td>The billing full address was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_BILLING_FULL_ADDRESS

   </td>
   <td>The billing full address was a partial match.

   </td>
  </tr>
  <tr>
   <td>MATCH_MAILING_FULL_ADDRESS

   </td>
   <td>The mailing full address was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_MAILING_FULL_ADDRESS

   </td>
   <td>The mailing full address was a partial match.

   </td>
  </tr>
  <tr>
   <td>MATCH_CORPORATE_FULL_ADDRESS

   </td>
   <td>The corporate full address was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_CORPORATE_FULL_ADDRESS

   </td>
   <td>The corporate full address was a partial match.

   </td>
  </tr>
  <tr>
   <td>MATCH_OFFICE_FULL_ADDRESS

   </td>
   <td>The office full address was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_OFFICE_FULL_ADDRESS

   </td>
   <td>The office full address was a partial match.

   </td>
  </tr>
  <tr>
   <td>MATCH_PREVIOUS_FULL_ADDRESS

   </td>
   <td>The previous full address was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_PREVIOUS_FULL_ADDRESS

   </td>
   <td>The previous full address was a partial match.

   </td>
  </tr>
  <tr>
   <td>MATCH_REGISTERED_FULL_ADDRESS

   </td>
   <td>The registered full address was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_REGISTERED_FULL_ADDRESS

   </td>
   <td>The registered full address was a partial match.

   </td>
  </tr>
  <tr>
   <td>MATCH_OTHER_FULL_ADDRESS

   </td>
   <td>The other full address was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_OTHER_FULL_ADDRESS

   </td>
   <td>The other full address was a partial match.

   </td>
  </tr>
  <tr>
   <td>MATCH_CUSTOMER_NAME

   </td>
   <td>The customer name was a match.

   </td>
  </tr>
  <tr>
   <td>PARTIAL_MATCH_CUSTOMER_NAME

   </td>
   <td>The customer name was a partial match.

   </td>
  </tr>
`}</HTMLBlock>