About the Data Quality Services

The B2B site mastering template includes data quality services for these attributes:

• Company name
• Address
• Phone number
• URL

The data quality process examines values for the template's attributes, and adds any resulting validated, standardized values to each record in new enrichment-specific attributes. These services also help identify additional communication channels, including which phone numbers can receive text messages. With reliable, up-to-date information, your organization’s representatives can more efficiently and effectively work on their accounts. The original values mapped from your source datasets remain present and unchanged.

See the topics linked above for processing details and added attributes.

About the Clustering Model

The B2B site mastering model groups company records as follows:

First, by trusted_id. Records with the same trusted_id are always clustered together. Records with different trusted_ids are never clustered together.

Records with null/empty trusted_id are clustered based on similarity, meaning that they may be clustered with records that have a trusted _id.

Then, by similarity. Records with null or empty trusted_ids are clustered based on similarities between values for these attributes:

• Company name and alternate company names
• Full address
• Street address
• City
• State or region
• Country
• Postal code

Note: Generic descriptions, rather than specific attribute names, are listed to represent both the standard schema and the attributes added by the enrichers and other data transformations.

Clustering Examples

Examples of Source Records Clustered Together

Example 1: These records are clustered together because they have highly similar values for the company name and address fields, indicating that they most likely represent the same company site.

Expanding on this example, if the addresses in the three records are the same as above, but the company names are RAMSGATE CORPORATION, ESPRESSO EXPRESS, and RAMSGATE CORPORATION, Tamr Cloud clusters the two Ramsgate records together, but not the Espresso business.

Example 2: These records are clustered together because they have the same trusted_id value.

Examples of Source Records Not Clustered Together

Example 1:These records are not clustered together because of highly dissimilar values in address_line_1, indicating that they most likely represent different company sites.

Example 2: These records are not clustered together because they have different trusted_id values.