Mastered Entity Attributes for B2B Site Mastering

By default, data products created with the B2B site mastering data product template include the following attributes when viewed in Studio. You can customize the attributes that are included, their display names, and their organization in the Deliver Data to Studio step. See Configuring Data Display in Studio.

Primary Group

Attribute Display Name
tamr_id Tamr ID
company_name Company Name
full_address Full Address
phone Phone
address_line_1 Address Line 1
address_line_2 Address Line 2
city City
region Region
postal_code Postal Code
country Country
website_domain Website Domain
url URL
google_lookup Google Lookup
alternative_names Alternative Names

Secondary Group

Attribute Display Name
entity_id Entity ID
company_id Source Company IDs

Enriched Group

Attribute Display Name
enriched_phone_type Enriched Phone Type
enriched_phone_national_format Enriched Phone Number - National Format
enriched_phone_valid Enriched Phone Number - Is Valid?
enriched_phone_carrier Enriched Phone Number - Carrier
enriched_full_address Enriched Full Address