Applying this data product template to your data helps you answer questions like:

• How many unique customers or suppliers do you have in total?
• How many distinct sites are there in each sales region?
• Where do you have multiple sales associates visiting the same customer or supplier site?
• Where is there overlap when you consolidate data from several customer relationship management (CRM) or enterprise resource planning (ERP) systems?
• What is the validated address and phone number for a particular site?

The data product created by the B2B site mastering template provides insights that inform plans to optimize deliveries, allocate resources, target marketing campaigns, and make other location-driven decisions.

Data Quality and Enrichment Services

The B2B site mastering data product template includes data quality services for the following values:

• Company name
• Address
• Phone number
• URL

These services supplement your source data with standardized, validated values for these essential attributes. They also help identify additional communication channels, including which phone numbers can receive text messages. With reliable, up-to-date information, your organization’s representatives can more efficiently and effectively work on their accounts.