Coming Soon! Expanded Schema in All Data Products

We are pleased to announce that new attributes will be available the week of September 29, 2025 for B2B Customers, B2C Customers, Contacts, and Healthcare Providers.

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Important Note for Webhook Notifications

If you have a configured a webhook for record event notifications, the addition of these attributes will trigger a one-time update notification per record in your System of Record (SOR) the next time you refresh the data product and apply the changes to the SOR.

Multiple Phone and Email Types for B2B Customers, Contacts, and Healthcare Providers

You will be able to configure multiple phone and email types for B2C Customers, Contacts, and Healthcare Providers.

In the Configure Data Product page, phone and email attributes will be organized into different groups, representing different types of phone numbers and email addresses.

These groups will include attributes that track consent status for SMS, voice, and email communications.

Phone Number Attribute Groups

For Contacts and Healthcare Providers, you will be able to configure the following types of phone numbers:

  • Mobile
  • Home
  • Work
  • Office
  • Other

For B2B Customers, you will be able to configure the following types of phone numbers:

  • Primary
  • Secondary
  • Office
  • Corporate
  • Previous
  • Other

Each phone number group will include the following attributes:

Unified Phone Attribute Description Type
Phone Phone number. Suggested for mobile/primary number. Optional for other phone numbers.
SMS Consent Staus Whether the company or person has opted-in to SMS communications. Optional
SMS Consent Date The date at which the company or person opted-in or opted-out of SMS communications. Optional
Voice Consent Status Whether the company or person has opted-in to voice communications. Optional
Voice Consent Date The date at which the company or person opted-in or opted-out of voice communications. Optional

Email Attribute Groups

For Contacts and Healthcare Providers, you will be able to configure the following types of email addresses:

  • Personal
  • Work
  • Office
  • Other

For B2B Customers, you will be able to configure the following types of email addresses:

  • Primary
  • Secondary
  • Office
  • Corporate
  • Previous
  • Other

Each email address group will include the following attributes:

Unified Email Attribute Description Type
Email Email address. Suggested for personal/primary email. Optional for other email addresses.
Consent Staus Whether the company or person has opted-in to email communications. Optional
Consent Date The date at which the company or person opted-in or opted-out of email communications. Optional
Delivery Status Email delivery status. Optional

Multiple Licenses for Healthcare Providers

You will be able to configure up to 20 licenses in the Healthcare Providers data product. These licenses will be used as input for NPPES enrichment.

In the Configure Data Product page, license attributes will be organized into groups numbered 1 through 20, representing different licenses.

For each license, you will be able to provide the following attributes:

Unified License Attribute Description Type
License: Number The provider's license number. Suggested
License: State The state where the provider was licensed. Suggested
License: Country The country where the provider was licensed. Suggested
License: Status The provider's license status. Optional

Mail Consent Attributes for B2C Customers

You will be able to track mail consent status for each address type in the B2C Customers data product. Each address attribute group will include the following:

Unified Attribute Description Type
Mail Consent Staus Whether the person has opted-in to mailed communications. Optional
Mail Consent Date The date at which the person opted-in or opted-out of mail communications. Optional

Migrating to the New Attributes

The new attributes will be available automatically in existing data products, but the configuration will not change.

You will be able to run your data product and publish results without making any changes to the current data product configuration.

Using the new attributes in the data product will involve:

  1. Updating the data product configuration and refreshing the data product.
  2. Updating display settings.
  3. Updating publish configurations.

Updating the Data Product Configuration

When you first open the Configure Data Product page, you will see yellow warning messages for the existing deprecated attributes, prompting you to remove these mappings and re-map the attributes to the new attributes.



The Refresh Data Product button will be enabled, allowing you to run the data product without remapping the attributes.

Step 1: Remap Attributes
To remap fields to the new attribute groups:

  1. Map the new attributes for each source dataset.
  2. Remove the mappings for the deprecated attributes. After you remove the mappings, the deprecated attributes are removed from the schema.

Important: Once you begin mapping to the attributes, you cannot refresh the data product until you remap all of the source datasets to the new attributes and remove the deprecated mappings.



Step 2: Set Record Consolidation Rules
Configure the record consolidation rules for the new attributes. You configure these rules at the group level. Select the name of the group to open the configuration rules.

Note: For the License attributes in the Healthcare Providers data product, only the Tamr recommended value option is available.




Step 3: Select Attributes to Include in Uniformity Scores
For each attribute, you can choose whether to calculate the uniformity score. The uniformity score provides insight into how similar the values for this attribute are within the source record cluster.

Note: You cannot configure License attributes in the Healthcare Providers data product.



Step 4: Update Clustering Rules
If you have existing clustering rules that refer to the deprecated attributes, update the rules to use the new attributes.

Step 5: Refresh the Data Product
When you have completed the configuration changes, refresh the data product.

Updating Display Settings

On the golden records page for your data product, you will be able to select which attributes are included in the golden records table in the Tamr Cloud UI.

When the data product refresh is complete, open the data product, and then select the Settings (gear) icon above the golden records table. Select the new attributes to include in the table.

Golden record table display settings

Updating Publish Configurations

After refreshing the data product, existing publish configurations for the golden records dataset will be updated automatically to include the new attributes. To ensure that publishing succeeds if you do not make changes to existing publish configurations:

  • The deprecated attributes are not removed from the configuration; they are still selected for inclusion in the published dataset.
  • The new attributes are available, but are not selected for inclusion in the output, as shown below.



To publish the golden records dataset with the new attributes, either:

  • Add a new golden records publish configuration. After you remove the deprecated attributes from the data product configuration page, those attributes are not included in the publish configuration.
  • Update existing publishing configurations; de-select the deprecated attributes and select the new attributes. If you are publishing to Snowflake and change the publish configuration, you must either update the destination Snowflake table to match the updated schema or delete the destination table; otherwise, publishing will fail.

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