B2B Customer data products now include firmographic enrichment from public sources, and Healthcare Provider data products now provide NPPES enrichment. These changes are available only in newly created new data products.

B2B Customers Data Products

We renamed the B2B Site Mastering template to B2B Customers, and added out-of-the-box firmographic enrichment from public data sources to provide a more complete view of your customers. When mastering B2B customer organizations at the site-level, your data product will include corporate hierarchy information and other key attributes about your customers and their parent organizations - leading to better insights, optimizations, and opportunities.

Learn more about creating B2B Customers data products.

Healthcare Providers Data Products

Healthcare Provider data products now include includes National Plan & Provider Enumeration System (NPPES) enrichment, which matches healthcare providers to a National Plan Identifier (NPI) number and returns key provider attributes. NPPES enrichment helps to ensure that you have the most complete and up-to-date information for each provider.

Learn more about creating Healthcare Providers data products