What's New: Reference Data Standards and Improved Hierarchy View

We're excited to announce new reference data standards and an improved corporate hierarchy view for limited release RealTime data products.

New Reference Standards to Improve Source Data

We added several Tamr-managed reference data standards to improve source data values and record matching:

  • Consent Status Standard: Normalizes communication consent status values to OPT-IN or OPT-OUT.
  • Date/Datetime Format: Standardizes date and datetime values to the selected format. Optionally, remove invalid dates and datetimes.
  • Healthcare Provider Speciality: Replaces an abbreviated provider specialty to the canonical speciality name (for example, replacing "FM" with "Family Medicine").
  • NPI Format: Removes trailing 0 decimal values and replaces known bad values with null.
  • URL Format: Reduces a website value to its host (for example, https://www.acme.com/info to acme.com.

We also updated two existing reference data standards:

  • ISO Country Codes: You can now choose whether to infer country by region. If a country value is not provided, this standard sets the country to US (for US states) or CA (for Canadian provinces).
  • Phone Format: You can now choose whether to remove invalid phone numbers.

Interactive Hierarchy Section on 360 Pages

We improved the Hierarchy tile on the 360 page for RealTime B2B Customers data products firmographic enrichment. You can now navigate to a specific parent record in the hierarchy and choose whether to view the hierarchy as a table or diagram. Expand the diagram to full screen to more easily navigate the hierarchy.

See Viewing 360 Pages for RealTime Data Products.

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