We're pleased to announce a number of new features in our limited release RealTime data products, including address and phone enrichment, schema mapping preview, and a guided workflow experience.

Enrich Phone Numbers and Addresses

Address and phone enrichment are now available in all RealTime data products!

Phone enrichment provides the country code, region, and phone type. This service also provides the phone number in international, national, and E.164 formats.

Address enrichment provides Google Place ID, location geocoding, and other enriched address attributes. For B2B Customer data products, you can choose whether to include the company name when matching the address for enrichment.

Using Enriched Addresses in Golden Records

You can prioritize high quality enriched Google address values as golden record address values. See Adding and Adjusting Standards in a Data Product for instructions

Viewing Enriched Attributes

You can include enriched attributes in views for curation and publishing.

Enriched attributes are also available for all users on the 360 page. Select Enriched icon to view these additional phone or address attributes.

Preview Schema Mapping

You'll find a new Preview option when configuring schema mapping for new sources in RealTime data products.

In the Preview window, you can:

• Identify any unmapped attributes in your source.
• Select a source record to review its values in the mapped unified schema.

See Adding and Running Enrichment in a Data Product for instructions.

Guided Workflows

In case you missed our announcement earlier this week, we made it easier to identify which workflow to run in RealTime data products. Tamr now suggests the most relevant workflows depending on the data product configuration status and what you likely want to do next.

Select View All Workflows to access the full list, which now includes a description of each workflow and suggestion for when to run it.

See About Workflows for RealTime Data Products for more information on available workflows.

Coming Soon for RealTime Data Products!

These features will be available soon for limited release RealTime data products.

New Reference Standards to Improve Source Data

You'll find these new Tamr-managed reference data standards to improve source data values and record matching:

• Consent Status Standard: Normalizes communication consent status values to OPT-IN or OPT-OUT.
• Date/Datetime Format: Standardizes date and datetime values to the selected format.
• Healthcare Provider Speciality: Replaces an abbreviated provider specialty to the canonical speciality name (for example, replacing "FM" with "Family Medicine").
• NPI Format: Removes trailing 0 decimal values and replaces known bad values with null.
• URL Format: Reduces a website value to its host (for example, https://www.acme.com/info to acme.com.

We are also adding an option to the ISO Country Code standardizer to infer country by region. If a country value is not provided, this feature sets the country to US (for US states) or CA (for Canadian provinces).

NPPES Enrichment for HealthCare Providers

With NPPES Provider Lookup, you'll be able to match your healthcare provider records against the National Plan and Provider Enumeration System (NPPES) registry. This enrichment service will return NPI, license, contact, and address attributes for each matching provider.

Interactive Hierarchy Section on 360 Pages

For B2B Customers data products with firmographic enrichment, the 360 page includes corporate hierarchy information. You'll soon be able to select to navigate to a specific parent record in the hierarchy and choose whether to view the hierarchy as a table or diagram. Expand the diagram to full screen to more easily navigate the hierarchy.

Bug Fixes and Other Improvements

• Improved UX for the Sources and Destinations pages, to step users through configuring new sources and publish destinations.
• Added general usability, styling, and performance improvements.