Address enrichment provides powerful, accurate address matching, and returns both a Google Place ID for matching addresses and location geocoding. Geocoding converts addresses (for example: 1600 Amphitheatre Parkway, Mountain View, CA) into geographic coordinates (for example: latitude 37.423021 and longitude -122.083739), which you can use to place markers or position the map.

Address enrichment results are returned in English, with the possible exception of the street address. For street address, the enrichment service attempts to return the street address in the local language, transliterated to Latin characters.

Optional Configuration: For B2B Customer data products, you can choose whether to include the company name when matching the address for enrichment.

Address Enrichment Attributes

Tamr returns a number of address enrichment attributes:

Address Enrichment Attribute	Description
enriched_address_premise	The primary location or building within a street address. It is the specific part of an address that identifies a particular property or building, such as a house, apartment complex, office building, or business establishment. The address premise is typically a numeric or alphanumeric value, such as a street number, that is used to uniquely identify a location within a street or thoroughfare. For example: 66
enriched_address_sub_premise	An addressable entity below the premise level, such as an apartment, unit, or suite.
enriched_address_thoroughfare	A street, road, or other main thoroughfare that is part of a complete address. It is the primary route or roadway that a property is located on. In other words, it is the name of the street or road that is associated with a specific address. For example, in the address "1234 Elm Street," "Elm Street" is the address thoroughfare. In some cases, the thoroughfare may include additional information, such as a highway number, direction (e.g., North, South, East, West), or other modifiers (e.g., Avenue, Boulevard) to further specify the location. For example: Church Street
enriched_address_neighborhood	A named neighborhood.
enriched_address_line_1	The combination of the address premise and thoroughfare. For example: 66 Church Street
enriched_address_city	City
enriched_address_region	The ISO Alpha 2 2-character region, state, province, or county code For example: MA
enriched_address_region_long	The official long region, state, province, or county name. For example: Massachusetts
enriched_address_postal_code_primary	The primary postal code used for a particular country. For example: 02138
enriched_address_postal_code_secondary	Secondary postal code information, if used in the given country and available. For example: 3792
enriched_address_postal_code_long	The combination of the primary and secondary postal codes. For example: 02138-3792
enriched_address_country_name	The ISO 3166 official country name. For example: United States
enriched_address_country_code_2_character	The ISO 3166 2-character country code. For example: US
enriched_address_google_place_id	Google Place ID, which uniquely identifies a place in the Google Places database and on Google Maps. In Google Maps and other Google APIs, a Place ID is a unique alphanumeric identifier for a specific geographic place or location, and represents a particular point of interest, such as a business, landmark, address, or point on the map. Place IDs are used by Google's geocoding and Places APIs to uniquely identify and retrieve information about a specific place. Place IDs are designed to be persistent and stable, meaning that they remain unchanged over time, even if the place's name, address, or other attributes change. Place IDs are commonly used in web and mobile applications to perform various location-related tasks, such as retrieving place details, displaying place markers on maps, calculating directions, and conducting place searches. For example: ChIJCzYy5IS16lQRQrfeQ5K5Oxw
enriched_address_location_type	The location type for the address enrichment results: rooftop: the result is based on a precise geocode range_interpolated: the result is based on an approximation between two precise points, such as a road between intersections. This type generally indicates that rooftop geocodes are not available for this street address. geometric_center: the result is the geometric center of a location, such as a street or region approximate: the results are approximate
enriched_address_match_type	Indicates what type of match was returned in cases where enrichment was successful: single_match: the address was matched to a single complete geocoding match single_partial_match: some, but not all, of the address components were matched to a location. Partial matches may be returned, for example, if the street address does not exist within the locality, or when address components matches two or more locations in the same locality. top_match: multiple matches were identified, and the top-ranked match was selected for the address non_match_input_unknown: no match was identified for the address non_match_blank_input: no match was returned due to blank/empty address information
enriched_address_data_provider	Google Maps
enriched_address_types	An array indicating the type of the address component. See the Google Place Types documentation for the list of supported address types.
enriched_address_full_address	The full formatted address. For example: 66 Church Street, Cambridge, MA, 02138, USA
enriched_address_latitude	The WGS 84 latitude in decimal degrees format. For example: 41.3987282
enriched_address_longitude	The WGS 84 longitude in decimal degrees format. For example: -70.5476654
enriched_address_success	Returns false if the enricher encountered an error, otherwise true

High Quality Address Matches

You can choose to prioritize high quality enriched Google address values as golden record address values. See Adding and Adjusting Standards in a Data Product for instructions on prioritizing enrichment results in record consolidation rules.

High quality, precise address matches are defined as matches in which either:

Location type is rooftop: The address match is based on a precise geocode.

When selecting match quality in the record consolation rules, this is the Strict match quality option.
Location type is range interpolated AND the match type is single match: The match is based on an approximation between two points, such as a road between intersection, and the address matched to a single complete geocoding location.

When selecting match quality in the record consolation rules, this is the Balanced match quality option.

Viewing Address Enrichment Results in 360 Pages

The enriched address is shown on the 360 page, indicated with an Enriched icon. Select the icon to view all address enrichment attributes for the address type. You can also copy values from the enrichment popup window.

Including Address Enrichment Results in Views

You can also choose to include these attributes in curator and publishing views. See Configuring Views for Curation and Publishing.