View the latest data for the data products to which you have access.

Viewing Golden Records

To view the latest data product data: Open the data product from the Data Products page to see a table with all golden records (also called entities). You can sort, filter, and configure attributes that are included in the table. Select a specific entity to view all of its attributes.

By default, the entities are sorted by cluster size, in descending order. Entities with the most clustered source records appear at the top of the table.

Select a record to view more details.

Accessing 360 Views

For B2B Customer, B2C Customers, Contacts, and Healthcare Provider data products, you can also open the 360 view for each golden record. These data-rich, wiki-style pages enable business users to easily explore the the data powering their most important analytics and system. They include all golden record attributes, as well as data provided by external enrichment, maps, and source details.

Each 360 view includes the Tamr AI Assistant, an AI-powered conversational interface. This assistant generates an overview of each golden record. You can also ask questions about the golden record to gain quick insights.

To access a 360 view, open the golden record and then select 360 View.

The 360 view opens in a new tab. The example below is a company 360 view.

360 Views for B2B Customers

B2B customer 360 pages include include a Verified Match badge indicating the level at which the company was verified against Tamr’s firmographic corpus.

Match levels include:

Site Level: The company name and full street address have been confidently matched against Tamr's firmographic corpus, verifying the company at this specific site.
City Level: The company has been verified to exist in this city, but the specific street address does not match the records in our firmographic corpus.
Country Level: A company with this name has been verified within the country, but the city and address details do not align with the records in our firmographic corpus.
Phone/Website Level: The company was verified based on an email or phone number attribute, not on company name and location.
ID Level: The company was verified based on the registration number, not on company name and location.

These pages also include corporate hierarchy information returned by firmographic enrichment services.

Note: If you have selected multiple enrichment providers, the main corporate hierarchy shown on the 360 page might be inconsistent with values supplied by the specific data providers.

360 Views without Tamr RealTime

If you are not using Tamr RealTime, 360 pages are updated when the data product flow runs.

If you notice anything that should be changed when reviewing a 360 view, you can select the Edit option in the top right corner to open the record’s Manage Cluster Details page. You can then adjust clustering or override attribute value as needed. These changes will be applied and updated in the 360 view the next time the data product is refreshed.

360 Views with Tamr RealTime

If you are using Tamr RealTime, 360 pages display the latest data in the System of Record (SOR). These pages include the following key features:

Possible Duplicates: The 360 page includes a section of possible duplicate records for your review.
Record History: The record history is available at the bottom of the 360 page, and you can open each event in the history for more details.
Related Entities: If you have configured relationships between records, related records are shown in the Related Entities section. This section includes a tab for each type of relationship you have defined for records in the data product.
In the example below, six relationship types have been configured. This company golden record has a total of 26 relationships to company records within this B2B Customers data product and to employee records in a Contacts data product. Users can view only relationships to records in data products they can access. For example, if a user has access only to the B2B Customers data product and not to the Contacts data product, the user will not see any Employer/Employee relationships.

Viewing Source Records

To view all source records for this data product: Select the Source Records page. You can sort, filter, and configure the columns included in the Source Records table. See Reviewing Source Records after Mastering for more information on the actions available on this page. In the top right corner, select Back to Viewing All Data to return to the main data table.