This topic describes how to configure the B2C customers data product.

Adding Data to Your Data Product

Configuring Attributes

For example, in the image below, the primary key attribute must be mapped. Additionally, you can see Tamr Cloud automatically mapped source attributes to the First Name attribute.

Writing Consolidation Rules

Configuring Uniformity Score

Configuring Sensitive Attributes

Configuring Clustering Rules

Configuring Data Cleaning

To improve your data before matching, you can choose to:

• Remove known bad or placeholder values from your source records.
• Transliterate name values from non-Latin alphabets to similar-sounding characters in the Latin alphabet.

Cleansing Values

Applying Transliteration for Name Values

For first, middle, family, and full name values, you can choose whether to apply and use transliterated values for record clustering. This option is enabled by default.

⚠️ Important: If this option is enabled, the transliterated values also appear in the golden record output, including the 360 View page.

Tamr utilizes the International Components for Unicode (ICU) transliteration service to convert non-Latin characters to similar-sounding characters in the Latin alphabet. Transliteration can improve matching by identifying matching names that are entered in a non-Latin alphabet in one record and a Latin alphabet in another.

See the ICU Transliterators documentation for information regarding supported alphabets and caveats around transliteration results for specific alphabets.

Configuring Address Standardization

Running Your Data Product and Viewing Results

Configuring Your Data Product for Tamr RealTime and Householding

If you plan to use the Tamr RealTime offering with this data product, see About Tamr RealTime for instructions on configuring the data product for real-time use cases.

If you would like to configure the householding feature to allow Tamr to automatically create household relationships between B2C customers residing at the same address, see Configuring B2C Customers Householding for more information.