Mastered Entity Attributes for B2B Customers

By default, data products created with the B2B site mastering data product template include the following attributes. You can customize the attributes that are included, their display names, and their organization in the Configure Attributes step. See Configuring Data Display.

See Public Source Enrichment for more information about the attributes added by the Public Sources enrichment provider.

Organization Identifiers

Unified Field	Mapped Display Name
tamr_id	Tamr ID
Company_Name	Company Name
Alternate_Names	Alternate Names
Address_Line_1	Address Line 1
Address_Line_2	Address Line 2
City	City
Region	Region
Postal_Code	Postal Code
Country	Country
Phone	Phone
URL	URL
Website_Domain	Website Domain
Previous_Names	Previous Names
Company_Type	Company Type
Type_Of_Address	Type Of Address
Stock_Exchange	Stock Exchange
Ticker Symbol	Ticker_Symbol
Tax_IDs	Tax IDs
Company_Registration	Company Registration
Founding_Year	Founding Year
Associated_Persons	Associated Persons
tamr_enrich_source_name	Tamr Enrich Source Name
tamr_enrich_source_record_id	Tamr Enrich Source Record ID
entity_id	Entity Id
company_id	Source Company IDs Note: This is the delimited string of all input primary keys for each cluster.

Tamr Enrich Attribute Groups

The firmographic attributes returned by the public data provider are organized into the following groups. See Public Source Enrichment for the full list and description of these firmographic attributes.

Tamr Enrich Organization
Tamr Enrich Parent Organization
Tamr Enrich Domestic Ultimate Parent Organization
Tamr Enrich Global Ultimate Parent Organization

Enriched Source Attributes

These values for these attributes are the most common enriched values across the source records in the cluster.

See Phone Number Enrichment for more information about these fields.

Unified Field	Mapped Display Name
enriched_phone_type	Enriched Phone Type
enriched_phone_national_format	Enriched Phone Number - National Format
enriched_phone_valid	Enriched Phone Number - Is Valid?
enriched_phone_carrier	Enriched Phone Number - Carrier
enriched_full_address	Enriched Full Address

Tamr Enrich Enrichment Similarities

For key attributes, Tamr calculates the similarity between attribute values in the mastered entity and the attribute values returned by the public firmographic data provider. Tamr also provides an average similarity between the mastered entity and the values returned by the data provider.

See Steps Completed by B2B Customersfor more information about how the Calculate Similarity Scores step calculates these values.

Unified Field	Mapped Display Name
tamr_enrich_average_similarity	Tamr Enrich Average Similarity
tamr_enrich_name_similarity	Tamr Enrich Name Similarity
tamr_enrich_alternative_name_similarity	Tamr Enrich Alternative Name Similarity
tamr_enrich_address_line_1_similarity	Tamr Enrich Address Line 1 Similarity
tamr_enrich_city_similarity	Tamr Enrich City Similarity
tamr_enrich_region_similarity	Tamr Enrich Region Similarity
tamr_enrich_postal_code_similarity	Tamr Enrich Postal Code Similarity
tamr_enrich_website_similarity	Tamr Enrich Website Similarity
tamr_enrich_phone_number_similarity	Tamr Enrich Phone Number Similarity