Mastered Entity Attributes for B2B Customers

By default, data products created with the B2B site mastering data product template include the following attributes. You can customize the attributes that are included, their display names, and their organization in the Configure Attributes step. See Configuring Data Display.

See Public Source Enrichment for more information about the attributes added by the Public Sources enrichment provider.

Organization Identifiers

Unified Field Mapped Display Name
tamr_id Tamr ID
Company_Name Company Name
Alternate_Names Alternate Names
Address_Line_1 Address Line 1
Address_Line_2 Address Line 2
City City
Region Region
Postal_Code Postal Code
Country Country
Phone Phone
Website_Domain Website Domain
Previous_Names Previous Names
Company_Type Company Type
Type_Of_Address Type Of Address
Stock_Exchange Stock Exchange
Ticker Symbol Ticker_Symbol
Tax_IDs Tax IDs
Company_Registration Company Registration
Founding_Year Founding Year
Associated_Persons Associated Persons
tamr_enrich_source_name Tamr Enrich Source Name
tamr_enrich_source_record_id Tamr Enrich Source Record ID
entity_id Entity Id
company_id Source Company IDs

Note: This is the delimited string of all input primary keys for each cluster.

Tamr Enrich Attribute Groups

The firmographic attributes returned by the public data provider are organized into the following groups. See Public Source Enrichment for the full list and description of these firmographic attributes.

  • Tamr Enrich Organization
  • Tamr Enrich Parent Organization
  • Tamr Enrich Domestic Ultimate Parent Organization
  • Tamr Enrich Global Ultimate Parent Organization

Enriched Source Attributes

These values for these attributes are the most common enriched values across the source records in the cluster.

See Phone Number Enrichment for more information about these fields.

Unified Field Mapped Display Name
enriched_phone_type Enriched Phone Type
enriched_phone_national_format Enriched Phone Number - National Format
enriched_phone_valid Enriched Phone Number - Is Valid?
enriched_phone_carrier Enriched Phone Number - Carrier
enriched_full_address Enriched Full Address

Tamr Enrich Enrichment Similarities

For key attributes, Tamr calculates the similarity between attribute values in the mastered entity and the attribute values returned by the public firmographic data provider. Tamr also provides an average similarity between the mastered entity and the values returned by the data provider.

See Steps Completed by B2B Customersfor more information about how the Calculate Similarity Scores step calculates these values.

Unified Field Mapped Display Name
tamr_enrich_average_similarity Tamr Enrich Average Similarity
tamr_enrich_name_similarity Tamr Enrich Name Similarity
tamr_enrich_alternative_name_similarity Tamr Enrich Alternative Name Similarity
tamr_enrich_address_line_1_similarity Tamr Enrich Address Line 1 Similarity
tamr_enrich_city_similarity Tamr Enrich City Similarity
tamr_enrich_region_similarity Tamr Enrich Region Similarity
tamr_enrich_postal_code_similarity Tamr Enrich Postal Code Similarity
tamr_enrich_website_similarity Tamr Enrich Website Similarity
tamr_enrich_phone_number_similarity Tamr Enrich Phone Number Similarity