The B2C Customers data product includes a predefined, standardized schema for customer contact data. When you add data to your data product, you identify how columns in your source datasets correspond to the attributes in the unified schema.

To prepare, review the general Requirements for Source Datasets.

The tables below describes these attributes and explains which are:

Required: You cannot refresh your data until you map source columns to these attributes.
Suggested: For optimal enrichment and clustering results, map source columns to these attributes.
Optional: These attributes have minimal impact on your clustering and enrichment results. If your source data includes columns that match these attributes, map them to include that source data in your completed data product.

Attributes Other than Addresses

Note that the matching model can use either the combination of first and family name values or full name values, whichever is mapped from the source data.

Unified Attribute	Description	Type
Primary Key	The primary key used in the source dataset to uniquely identify each record. See About Primary Keys for more information.	Required
Name Prefix	The customer's prefix, such as Ms. or Mr.	Optional
First Name	The customer's first name.	You are required to map either the first and family name or the full name attributes.
Middle Name	The customer's middle name.	Optional
Family Name	The customer's last name.	You are required to map either the first and family name or the full name attributes.
Full Name	The contact's full name.	You are required to map either the first and family name or the full name attributes.
Name Suffix	The contacts's suffix, such as Jr. or Senior.	Optional
Date of Birth	The customer's date of birth.	Optional
Gender	The customer's gender.	Optional
Email	The customer's email address.	Optional
Phone	The customer's phone number.	Suggested
National ID	The customer's national identifier. For example, Social Security Number.	Optional

Address Attributes

You can configure multiple address types in the B2C customers data product. Address attributes are organized into different groups, representing different types of addresses associated with the customers.

The data product schema includes Primary address attributes by default. You can choose to include attributes for additional address types, including: office, corporate, previous, mailing, shipping, registered, billing, and other addresses.

Within an attribute group, the attribute name is prefixed with the address type. For example: Primary: Address, Billing: City, and Mailing: Country.

Each attribute group includes the following address attributes:

Unified Address Attribute	Description	Type
Address	Either line 1 of the address, or the complete address.	Suggested for primary address. Optional for other address types.
Address Line 2	Line 2 of the address.	Optional
City	City of the address.	Optional
State	The state or region of the address.	Optional
Postal Code	Postal (zip) code of the address.	Optional
Country	Country of the address.	Suggested for primary address. Optional for other address types.
Latitude	The latitude of the address.	Optional
Longitude	The longitude of the address.	Optional