The B2C Customers data product includes a predefined, standardized schema for customer contact data. When you add data to your data product, you identify how columns in your source datasets correspond to the attributes in the unified schema.

To prepare, review the general Requirements for Source Datasets.

The tables below describes these attributes and explains which are:

• Required: You cannot refresh your data until you map source columns to these attributes. Mapping ONLY required attributes does not provide sufficient information for clustering or enrichment.
• Suggested: For optimal enrichment and clustering results, map source columns to as many of these attributes as possible.
• Optional: These attributes have minimal impact on your clustering and enrichment results. If your source data includes columns that match these attributes, map them to include that source data in your completed data product.

Attributes Other than Addresses, Phone Numbers, and Emails

Note that the matching model can use either the combination of first and family name values or full name values, whichever is mapped from the source data.

Address Attributes

You can configure multiple address types. Address attributes are organized into different groups, representing different types of addresses associated with the customers.

The data product schema includes Primary address attributes by default. You can choose to include attributes for additional address types, including:

• Office
• Corporate
• Previous
• Mailing
• Shipping
• Registered
• Billing
• Other

Within an attribute group, the attribute name is prefixed with the address type. For example: Primary: Address, Billing: City, and Mailing: Country.

Mail consent statuses are standardized to 'OPT-IN' with any casing of "TRUE", "T", "YES", "Y", "OPT IN", "OPT-IN", and "OPTIN". Any other value in the mail consent field will be standardized to 'OPT-OUT'. Consent dates are converted to an iso format using the list of accepted date formats ["yyyy-MM-dd", "dd.MM.yyyy", "d.MM.yyyy", "dd/MM/yyyy", "d/MM/yyyy"] and time formats ["HH:mm", "HH:mm:ss", "HH:mm:ss.SSS"].

Each attribute group includes the following address attributes:

Phone Attributes

You can configure multiple phone number types. Phone number attributes are organized into different groups, representing different types of phone numbers associated with a person.

The data product schema includes Mobile phone number attributes by default. You can choose to include attributes for additional phone number types, including:

• Home
• Work
• Office
• Other

Phone consent statuses are standardized to 'OPT-IN' with any casing of "TRUE", "T", "YES", "Y", "OPT IN", "OPT-IN", and "OPTIN". Any other value in the phone consent field will be standardized to 'OPT-OUT'. Consent dates are converted to an iso format using the list of accepted date formats ["yyyy-MM-dd", "dd.MM.yyyy", "d.MM.yyyy", "dd/MM/yyyy", "d/MM/yyyy"] and time formats ["HH:mm", "HH:mm:ss", "HH:mm:ss.SSS"].

Within an attribute group, the attribute name is prefixed with the phone number type (for example: Mobile: Phone).

Each phone number group includes the following attributes:

Email Attributes

You can configure multiple email address types. Email address attributes are organized into different groups, representing different types of email addresses associated with a person.

The data product schema includes Personal email address attributes by default. You can choose to include attributes for additional email address types, including:

• Work
• Office
• Other

Email consent statuses are standardized to 'OPT-IN' with any casing of "TRUE", "T", "YES", "Y", "OPT IN", "OPT-IN", and "OPTIN". Any other value in the email consent field will be standardized to 'OPT-OUT'. Consent dates are converted to an iso format using the list of accepted date formats ["yyyy-MM-dd", "dd.MM.yyyy", "d.MM.yyyy", "dd/MM/yyyy", "d/MM/yyyy"] and time formats ["HH:mm", "HH:mm:ss", "HH:mm:ss.SSS"].

Within an attribute group, the attribute name is prefixed with the email address type (for example: Personal: Email).

Each email address group includes the following attributes: