The data product produced by this template provides a consolidated view of B2C customers, and ensures that you have the most complete and up-to-date information for each customer.
This data product template provides:
- An industry-standard schema for customer data.
- A machine learning model that deduplicates entities within, and across, your data sources.
- Data quality services for address and phone data.
Applying this template to your data helps you answer questions like:
- Where is there overlap when you consolidate customer data from several systems?
- How many unique customers do you have?
- What is the validated address and phone number for each customer?
Other templates would be a better choice if you need to:
- Master B2B or B2C contacts from customer relationship management (CRM) systems, and your data includes both personal and business contact data: the contacts template is designed for this type of data.
- Master healthcare-related contact data: the patients and healthcare providers templates are designed for this type of data.
To learn more about this template’s requirements, processing, and resulting mastered entities, see:
Updated about 1 month ago