B2C Customers

You use the B2C customers template to master data about B2C customers or contacts.

The data product produced by this template provides a consolidated view of B2C customers, and ensures that you have the most complete and up-to-date information for each customer.

This data product template provides:

  • An industry-standard schema for customer data.
  • A machine learning model that deduplicates entities within, and across, your data sources.
  • Data quality services for address and phone data.

Use Cases for this Template

Applying this template to your data helps you answer questions like:

  • Where is there overlap when you consolidate customer data from several systems?
  • How many unique customers do you have?
  • What is the validated address and phone number for each customer?

Related Templates

Other templates would be a better choice if you need to:

  • Master B2B or B2C contacts from customer relationship management (CRM) systems, and your data includes both personal and business contact data: the contacts template is designed for this type of data.
  • Master healthcare-related contact data: the patients and healthcare providers templates are designed for this type of data.

Using this Template

To learn more about this template’s requirements, processing, and resulting mastered entities, see: