The data product produced by this template provides a consolidated view of B2C customers, and ensures that you have the most complete and up-to-date information for each customer.

This data product template provides:

• An industry-standard schema for customer data.
• A machine learning model that deduplicates entities within, and across, your data sources.
• Data quality services for address and phone data.

Use Cases for this Template

Applying this template to your data helps you answer questions like:

• Where is there overlap when you consolidate customer data from several systems?
• How many unique customers do you have?
• What is the validated address and phone number for each customer?

Related Templates

Other templates would be a better choice if you need to:

• Master B2B or B2C contacts from customer relationship management (CRM) systems, and your data includes both personal and business contact data: the contacts template is designed for this type of data.
• Master healthcare-related contact data: the patients and healthcare providers templates are designed for this type of data.

Using this Template

To learn more about this template’s requirements, processing, and resulting mastered entities, see:

• Source Dataset Requirements for B2C Customers
• Features of B2C Customers
• Steps Completed by B2C Customers
• Mastered Entity Attributes for B2C Customers