The data product produced by this template provides a 360-degree view of your B2B or B2C contacts, and ensures that you have the most complete and up-to-date information for each contact.

This data product template provides:

• An industry-standard schema for B2B and B2C contact data.
• A machine learning model that deduplicates entities within, and across, your data sources.
• Data quality services for each contact's personal and business address and phone data.

Use Cases for this Template

Applying the contacts template to your data helps you answer questions like:

• Where is there overlap when you consolidate data from several customer relationship management (CRM) systems?
• How many unique contacts do you have?
• What is the validated address and phone number for each contact?

Related Templates

Other templates would be a better choice if you need to:

• Master healthcare-related contact data: the patients and healthcare providers templates are designed for this type of data.
• Master data for B2C contacts only, and your data does not include business contact information: the B2C customers is designed for this type of data.

Using this Template

To learn more about this template’s requirements, processing, and resulting mastered entities, see:

• Source Dataset Requirements for Contacts
• Features of Contacts
• Steps Completed by Contacts
• Mastered Entity Attributes for Contacts