Mastered Entity Attributes for B2C Customers

By default, data products created with the B2C customers data product template include the following attributes. You can customize the attributes that are included, their display names, and their organization in the Configure Attributes step. See Configuring Data Display.

Primary Group:

Attribute Display Name
tamr_id Tamr ID
person_id Person IDs
full_name Full Name
phone Phone
address_line_1 Address Line 1
address_line_2 Address Line 2
city City
region Region
postal_code Postal Code
country_code Country Code
entity_id Entity ID
Note: This is the same as the Tamr ID.


See the Address Standardization, Validation, and Geocoding and Phone Number Enrichment for more information about these fields.

Attribute Display Name
enriched_phone_success Enriched Phone Number Success
enriched_phone_valid Enriched Phone Number Validity
enriched_phone_carrier Enriched Phone Number Carrier
enriched_phone_type Enriched Phone Type
enriched_phone_region Enriched Phone Number Region
enriched_phone_country_code Enriched Phone Number Country Code
enriched_address_success Enriched Address Success
enriched_full_address Enriched Full Address
enriched_address_premise Enriched Address Premise
enriched_address_delivery_address Enriched Address Delivery Address
ennriched_address_city Enriched Address City
ennriched_address_region Enriched Address Region
ennriched_address_postal_code_primary Enriched Address Postal Code Primary
ennriched_address_postal_code_secondary Enriched Address Postal Code Secondary
ennriched_address_country_name Enriched Address Country Name
ennriched_address_country_code_2_character Enriched Address Country Code
ennriched_address_latitude Enriched Address Latitude
ennriched_address_longitude Enriched Address Longitude