The data product produced by the B2B customers with D&B template provides a consolidated view of businesses at the granularity of individual sites (headquarters versus satellite offices, for example), and enriches your data with corporate hierarchy and other referential attributes from Dun & Bradstreet. Use this mastered, cleaned, and enriched data to optimize deliveries, allocate resources, target marketing campaigns, and make other decisions driven by location and corporate hierarchy.

This data product template includes:

An industry-standard unified schema for company data.
A machine learning model that deduplicates entities within, and across, your data sources.
Data quality services for country code and company name.
Firmographic enrichment from Dun & Bradstreet, including:
- D-U-N-S number and additional information provided by Dun & Bradstreet (D&B).
- Data from the Company Information L2 and Hierarchies and Connections L1 D&B Data Blocks.

Use Cases for this Template

Mastering your data using the B2B customer with D&B template helps you answer questions like:

What is the correct D-U-N-S number for this company?
How are your customers linked to a domestic or ultimate parent organization? Do multiple customers or suppliers share the same parent organization?
Should you bill a customer's parent organization directly?
What cross-sell opportunities exist, now that you have enriched your data with corporate hierarchy information?
How many distinct sites are there in each sales region?
Where do you have multiple sales associates visiting the same customer site?
Where is there overlap when you consolidate data from several customer relationship management (CRM) or enterprise resource planning (ERP) systems?

Related Templates

Other templates would be a better choice if you:

Require enriched diversity and third-party risk data in addition to company and hierarchy data: the suppliers with D&B template includes the D&B Data Blocks that provide this enrichment data.
Require enriched firmographic data from a data provider other than Dun & Bradstreet: the B2B customers with firmographics template supports enrichment from a number of other data providers.
Need to master legal entities only, or consolidate companies at the country or global level: the legal entities template is designed for this level of matching.
Need to identify points of contact within organizations: the contacts template is designed for this.

Using this Template

To learn more about this template’s requirements, processing, and resulting mastered entities, see: