By default, Contacts data products include mastered entity attributes and attributes provided by data quality services. You can also add custom attributes.

You can configure which attributes are included in the the data product's entities table and their order from the entities page. See Configuring Entity Attribute Display.

When configuring publish destinations and datasets, you can also select which attributes are included in the published output, as well as attribute names and order. See Publishing Data Products.

Contacts (Golden Records) Dataset Attributes

The contacts (golden records) dataset includes the following types of attributes:

• Primary attributes, which are the unified schema attributes to which source columns are mapped.
• Curation attributes, which are calculated values for attributes that can help with data curation, such as the number of similar clusters and cluster size.
• Uniformity attributes, which are the calculated uniformity scores for clusters and selected attributes.

Primary Contacts (Golden Records) Attributes

The following attributes are provided by default in the unified schema:

Curation Attributes

Curation attributes are calculated metrics that can aid in data review and curation. These include:

Uniformity Attributes

Uniformity attributes are calculated values that measure the similarity (uniformity) of records within a cluster, and for values of selected attributes within a cluster. By default, an overall cluster_uniformity_score is calculated for each golden record. In the Configure Data Product page, you also can choose to calculate a similarity score for specific attributes.

Uniformity scores range from 0 to 1. For example, uniformity score of 1 for an attribute means that all records in the cluster have the same value for this attribute, while a uniformity score of 0 indicates that all records in this cluster have different values for this attribute.

Enrichment Attributes

This dataset contains attributes added by the data quality services. See Phone Number and Address Standardization, Validation, and Geocoding for the attributes added by these data quality services.

Source Records Dataset Attributes

In addition to the attributes in the unified schema for your source datasets, this dataset includes clustering metadata fields to help you understand how each record was clustered. See Persistent Identifier Attributes in Data Products for more information about the clustering metadata attributes.

Enhanced Source Records Dataset Attributes

In this dataset, source record values have been standardized and enhanced using the data quality services provided in the data product. Additionally, this dataset includes attributes added by the Phone Number, Address Standardization, Validation, and Geocoding, and Emaildata quality services.