The B2B customers data product includes a predefined, standardized schema for company data. When you add data to your data product, you identify how columns in your source datasets correspond to the attributes in the unified schema.

To prepare, review the general Requirements for Source Datasets.

The table below describes these attributes and explains which are:

Required: You cannot refresh your data until you map source columns to these attributes.
Suggested: For optimal enrichment and clustering results, map source columns to these attributes.
Optional: These attributes have minimal impact on your clustering and enrichment results. If your source data includes columns that match these attributes, map them to include that source data in your completed data product.

Tip: You can also add attributes to the unified schema and map columns that you want to include in the mastered data product to them.

Attributes Other than Addresses

Unified Attribute	Description	Type
Primary Key	The primary key used in the source dataset to uniquely identify each record. See About Primary Keys for more information.	Required
Company Name	Company's name.	Required
Alternative Names	Alternate names for the company.	Optional
Previous Names	Previous legal names for the company.	Optional
Revenue	Revenue for the company.	Optional
Company Type	Legal status of the company (for example, LLC, LTD, and so on).	Optional
Industry Type	Industry type of the company.	Optional
Founding Year	Year of company formation.	Optional
Phone	Company’s phone number.	Suggested
Registration Number	Legal entity ID with local government. For Healthcare Organizations, the NPI number.	Optional
Tax IDs	Identification numbers, such as EINs.	Optional
Ticker Symbol	Company’s ticker symbol on the stock exchange.	Optional
Stock Exchange	Stock exchange where the company is listed (if public).	Optional
Email Domain	The email domain for the company.	Optional
Website	Primary website domain for the company.	Suggested
Associated Persons	Officers, Directors, and other people associated with the company.	Optional

Address Attributes

You can configure multiple address types in the B2B Customers data product. Address attributes are organized into different groups, representing different types of addresses associated with the customers.

The data product schema includes Primary address attributes by default. You can choose to include attributes for additional address types, including: office, corporate, previous, mailing, shipping, registered, billing, and other addresses.

Within an attribute group, the attribute name is prefixed with the address type. For example: Primary: Address, Billing: City, and Mailing: Country.

Each attribute group includes the following address attributes:

Unified Address Attribute	Description	Type
Address	Either line 1 of the address, or the complete address.	Suggested for primary address. Optional for other address types.
Address Line 2	Line 2 of the address.	Optional
City	City of the address.	Optional
State	The state or region of the address.	Optional
Postal Code	Postal (zip) code of the address.	Optional
Country	Country of the address.	Suggested for primary address. Optional for other address types.
Latitude	The latitude of the address.	Optional
Longitude	The longitude of the address.	Optional