By default, data products created with the B2B customers data product include mastered entity attributes and provider-specific enrichment attributes. You can also add custom attributes.

You can configure which attributes are included in the the data product's entities table and their order from the entities page. See Configuring Entity Attribute Display.

When configuring publish destinations and datasets, you can also select which attributes are included in the published output, as well as attribute names and order. See Publishing Data Products.

Customer (Golden Record) Attributes

The customers (golden records) dataset includes the following types of attributes:

Primary attributes, which are the unified schema attributes to which source columns are mapped.
Curation attributes, which are calculated values for attributes that can help with data curation, such as the number of similar clusters and cluster size.
Uniformity attributes, which are the calculated uniformity scores for clusters and selected attributes.
Enrich attributes, which are the firmographic attributes added by selected external data providers.

Primary Customer (Golden Records) Dataset Attributes

The following attributes are provided by default in the unified schema:

Attribute Name
tamr_id
company_name
alternative_names
previous_names
revenue
company_type
industry_type
founding_year
address_type
address
address_line_2
city
state
postal_code
country
latitude
longitude
phone
registration_number
tax_IDs
ticker_symbol
stock_exchange
email_domain
website
associated_persons

Curation Attributes

Curation attributes are calculated metrics that can aid in data review and curation. These include:

Attribute	Description
`number_of_source_records`	For each golden record, the number of source records in the cluster.
`number_of_source_datasets`	For each golden record, the number of source datasets from which source records in a cluster originated.
`number_of_similar_entities`	For each golden record, the number of similar golden records (entities).
`maximum_similarity`	For each golden record, the maximum similarity score for similar golden records.

Uniformity Attributes

Uniformity attributes are calculated values that measure the similarity (uniformity) of records within a cluster, and for values of selected attributes within a cluster. By default, an overall cluster_uniformity_score is calculated for each golden record. In the Configure Data Product page, you also can choose to calculate a similarity score for specific attributes.

Uniformity scores range from 0 to 1. For example, uniformity score of 1 for an attribute means that all records in the cluster have the same value for this attribute, while a uniformity score of 0 indicates that all records in this cluster have different values for this attribute.

Enrichment Attributes

The Customers dataset contains attributes added by the selected firmographic enrichment providers as well as Tamr Enrich ID and Firmographic Match Status. See Tamr Enrich ID.

See Tamr Firmographic Enrichment for the attributes added by each provider.

Source Records Dataset Attributes

In addition to the attributes in the unified schema for your source datasets, this dataset includes clustering metadata attributes to help you understand how each record was clustered. See Persistent Identifier Attributes in Data Products for more information about the clustering metadata attributes.

Attribute Name
tamr_id
company_name
alternative_names
previous_names
revenue
company_type
industry_type
founding_year
address_type
address
address_line_2
city
state
country
postal_code
latitude
longitude
phone
registration_number
tax_ids
ticker_symbol
stock_exchange
email_domain
website
associated_persons
clustering_metadata.ml_cluster_id
clustering_metadata.rule_cluster_id
clustering_metadata.verified_cluster_id
clustering_metadata.applied_clustering_rules

Enhanced Source Records Dataset Attributes

In this dataset, source record values have been standardized and enhanced using the data quality services provided in the data product. Additionally, this dataset includes attributes added by the Phone Number and Address Standardization, Validation, and Geocoding(doc:address-enrichment) data quality services and by the Tamr Enrich ID enrichment service.

Attribute Name
tamr_id
company_name
alternative_names
previous_names
revenue
company_type
industry_type
founding_year
address_type
address
address_line_2
city
state
country
postal_code
latitude
longitude
phone
registration_number
tax_ids
ticker_symbol
stock_exchange
email_domain
website
associated_persons
enriched_phone.primary.national_format
enriched_phone.primary.carrier
enriched_phone.primary.success
enriched_phone.primary.valid
enriched_phone.primary.country_code
enriched_phone.primary.international_format
enriched_phone.primary.region
enriched_phone.primary.type
enriched_address.primary.premise
enriched_address.primary.thoroughfare
enriched_address.primary.city
enriched_address.primary.region
enriched_address.primary.postal_code_primary
enriched_address.primary.postal_code_secondary
enriched_address.primary.country_name
enriched_address.primary.country_code_2_character
enriched_address.primary.full_address
enriched_address.primary.latitude
enriched_address.primary.longitude
enriched_address.primary.success
enriched_address.primary.google_place_id
enriched_address.primary.location_type
enriched_address.primary.match_type
enriched_address.primary.data_provider
firmographic_match.tamr_enrich_id
firmographic_match.tamr_firmographic_match_status