By default, data products created with the B2B customers data product include mastered entity attributes and provider-specific enrichment attributes. You can also add custom attributes.

You can configure which attributes are included in the the data product's entities table and their order from the entities page. See Configuring Entity Attribute Display.

When configuring publish destinations and datasets, you can also select which attributes are included in the published output, as well as attribute names and order. See Publishing Data Products.

Customer (Golden Record) Attributes

The customers (golden records) dataset includes the following types of attributes:

• Primary attributes, which are the unified schema attributes to which source columns are mapped.
• Curation attributes, which are calculated values for attributes that can help with data curation, such as the number of similar clusters and cluster size.
• Uniformity attributes, which are the calculated uniformity scores for clusters and selected attributes.
• Enrich attributes, which are the firmographic attributes added by selected external data providers.

Primary Customer (Golden Records) Dataset Attributes

The following attributes are provided by default in the unified schema:

Curation Attributes

Curation attributes are calculated metrics that can aid in data review and curation. These include:

Uniformity Attributes

Uniformity attributes are calculated values that measure the similarity (uniformity) of records within a cluster, and for values of selected attributes within a cluster. By default, an overall cluster_uniformity_score is calculated for each golden record. In the Configure Data Product page, you also can choose to calculate a similarity score for specific attributes.

Uniformity scores range from 0 to 1. For example, uniformity score of 1 for an attribute means that all records in the cluster have the same value for this attribute, while a uniformity score of 0 indicates that all records in this cluster have different values for this attribute.

Data Quality Services Attributes

The Customers dataset contains attributes added by the selected data quality services.

See Phone Number and Address Standardization, Validation, and Geocoding for the attributes added by these data quality services.

Enrichment Provider Attributes

The Customers dataset contains attributes added by firmographic enrichment providers, as well as Tamr Enrich ID, Firmographic Match Status, and Tamr Enrich IDs for corporate parent organizations.

• See Tamr Enrich ID for more information on the Tamr Enrich ID and match statuses.
• See Tamr Firmographic Enrichment for the attributes added by each provider. Note that if you are using CMS enrichment, the enrichment attributes are available only in the CMS enrichment datasets, and are not included in the Customers dataset. You can join with the CMS datasets with the Customers dataset after publishing, using the tamr_id. See CMS Enrichment for the attributes provided for each healthcare organization type.
• The following corporate hierarchy attributes are included in the dataset:
  • hierarchy_parent_tamr_enrich_id: The Tamr Enrich ID of the parent organization of the best overall organization match in Tamr's firmographic corpus.
  • hierarchy_domestic_ultimate_parent_tamr_enrich_id: The Tamr Enrich ID of the domestic ultimate parent organization of the best overall organization match in Tamr's firmographic corpus.
  • hierarchy_global_ultimate_parent_tamr_enrich_id: The Tamr Enrich ID of the global ultimate parent organization of the best overall organization match in Tamr's firmographic corpus.

DUNS Match and D&B Data Block Enrichment Attributes

See Dun & Bradstreet Enrichment for the attributes added by DUNS Match and D&B Data Blocks.

Source Records Dataset Attributes

In addition to the attributes in the unified schema for your source datasets, this dataset includes clustering metadata attributes to help you understand how each record was clustered. See Persistent Identifier Attributes in Data Products for more information about the clustering metadata attributes.

Enhanced Source Records Dataset Attributes

In this dataset, source record values have been standardized and enhanced using the data quality services provided in the data product. Additionally, this dataset includes attributes added by the Phone Number and Address Standardization, Validation, and Geocoding(doc:address-enrichment) data quality services and by the Tamr Enrich ID enrichment service.