About the RealTime B2B Customers Data Product

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Limited Release

RealTime data products are in limited release. Some functionality is still in development and is subject to change. If you are interested in using these data products, contact Tamr Support ([email protected]).

The RealTime B2B Customers data product provides a consolidated view of businesses at the granularity of individual sites (headquarters versus satellite offices, for example).

This data product provides:

  • An industry-standard schema for company data.
  • A pre-trained matching configuration to identify duplicate company records.
  • Default rules to determine the best values for your golden records. These rules also include a final value condition as a tiebreaker if rules resolve to multiple values.

B2B Customers Schema, Match Logic, and Default Consolidation Rules

Single Attributes

Attribute Used in Matching Default Record Consolidation Rule
Primary Key (required) no Not applicable
Company Name (required) yes Most common Company name

Final value condition: Smallest value

Alternative Names yes List of distinct Alternative Names
Previous Names yes Most common Previous Name

Final value condition: Smallest value

Revenue no Most common Revenue

Final value condition: Smallest value

Company Type no Most common Company Type

Final value condition: Smallest value

Industry Type no Most common Industry

Final value condition: Smallest value

Registration Number yes Most common Registration Number

Final value condition: Smallest value

Registration Number Type no Most common Registration Number Type

Final value condition: Smallest value

Tax Ids yes Most common Tax Id

Final value condition: Smallest value

Ticker Symbol yes Most common Ticker Symbol

Final value condition: Smallest value

Stock Exchange no Most common Stock Exchange

Final value condition: Smallest value

Email Domain yes Most common Email Domain

Final value condition: Smallest value

Website yes Most common Website

Final value condition: Smallest value

Associated Person no Most common Associated Person

Final value condition: Smallest value

Address Attributes

The data product schema includes Primary address attributes by default. You can choose to include attributes for additional address types, including:

  • Office
  • Corporate
  • Previous
  • Mailing
  • Shipping
  • Registered
  • Billing
  • Other

Each address type includes the following attributes:

Address Attribute Used in Matching Default Record Consolidation Rule
Address
(Map source fields with address line 1 or complete address to this field)
yes For all address attributes in the address group, Tamr selects the golden record values from the single source record with:
  1. The most common non-null Address. If the most common value is null, THEN
  2. The most common non-null City. If the most common value is null, THEN
  3. The most common non-null State. If the most common value is null, THEN
  4. The most common non-null Postal Code. If the most common value is null, THEN
  5. The most common non-null Country. If the most common value is null, THEN
  6. The most common Address Line 2.

    Final value condition: Smallest value

Address Line 2 yes
Address Line 3 no
Address Line 4 no
City yes
State yes
Country yes
Latitude no
Longitude no

Phone Attributes

The data product schema includes Primary phone number attributes by default. You can choose to include attributes for additional phone number types, including:

  • Secondary
  • Office
  • Corporate
  • Previous
  • Other

Each phone type includes the following attributes:

Phone Attribute Used in Matching Default Record Consolidation Rule
Phone yes Most common Phone

Final value condition: Smallest value

Email Attributes

The data product schema includes Primary email address attributes by default. You can choose to include attributes for additional email address types, including:

  • Secondary
  • Office
  • Corporate
  • Previous
  • Other

Each email type includes the following attributes:

Email Attribute Used in Matching Default Record Consolidation Rule
Email no Most common Email

Final value condition: Smallest value



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