Enriching Records

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Limited Release

RealTime data products are in limited release. Some functionality is still in development and is subject to change. If you are interested in using these data products, contact Tamr Support ([email protected]).

The new enrichment configuration options are available only for new RealTime data products. The options are not available yet if Tamr has already enabled enrichment in your RealTime data product.

Depending on the type of data product you are using, you can use address, phone, and firmographic enrichment to improve and supplement your source and golden records.

Address enrichment is available in all data products. This service provides powerful, accurate address matching, and returns a Google Place ID, location geocoding, and enriched address values. You can choose which types of addresses to enrich.

Phone enrichment is available in all data products. This service validates each phone number and adds new phone enrichment attributes to your records, while leaving your original phone number value untouched. You can choose which types of phone numbers to enrich.

Firmographic enrichment is available in the B2B Customers data product. You can choose to enrich your company data with referential company data from selected sources, including: Public Source, Companies House, GLEIF, S&P Captial IQ, ROR, CMS, and NPPES.

Enrichment results are available on the 360 page. You can also choose to include attributes added by enrichment in views for curators and publishing.

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